This is all consonant with my own experience of the downsides of HTML emails.
And then there is the enduring pain of creating, testing and maintaining the designs, not to mention the additional processing and bandwidth costs of all those extra bytes... although both problems can (and probably should) be addressed through out-sourcing.
There's no doubt that from a marketing perspective the power and impact of a well-designed HTML email trumps boring old plain text. But I'm not sure the marketers always understand the trade-offs involved.
Reliable delivery and presentation of well-written copy in a simple format may be preferable to the risk of poor or partial rendering, or non-delivery of a more complex, aesthetically pleasing message.Back to the top